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Bullring Gives Vital Support With Charity Partnership

Posted By on 15th May 2014

Ladies Fighting Breast Cancer Chairman and Co-Founder Veronica Kumeta (L) and  Patron Katie McPhilimey (R) with Bullring’s General Manager Tim Walley.

Ladies Fighting Breast Cancer Chairman and Co-Founder Veronica Kumeta (L) and
Patron Katie McPhilimey (R) with Bullring’s General Manager Tim Walley.

With an average of 38 million visitors passing through every year, Birmingham’s Bullring is one of the UK’s top shopping destinations, boasting continual footfall and a wealth of promotional opportunities. This is welcome news for local charity Ladies Fighting Breast Cancer, which has been announced as the centre’s Charity of the Year.

From now until April 2015, Ladies Fighting Breast Cancer will be official charity partner to Bullring, helping to raise funds for the Queen Elizabeth Hospital Birmingham through a series of events and activities. Tim Walley, General Manager at Bullring, commented:

“We’re proud to announce that this year we will be working with Ladies Fighting Breast Cancer as our charity partner for 2014/15. It’s a fantastic charity that provides vital support to those diagnosed with Breast Cancer as well as helping to raise awareness of the disease.”

Ladies Fighting Breast Cancer was set up in 2000 by Veronica Kumeta and the late Sue Macmaster, after their friend Carol Knaggs was diagnosed with Breast Cancer. Having raised money for Breast Cancer before the idea was to control where the money went, rather than giving it to national charities, so they contacted the Queen Elizabeth Birmingham and started working exclusively with them. Sadly, Veronica lost both Sue and Carol to the disease but continued running the charity, as a volunteer, and along with her dedicated team of supporters has raised over £1 million for the hospital.

“Words cannot describe how excited I am that Bullring has chosen Ladies Fighting Breast Cancer as its charity partner. As the UK’s only regional charity for Breast Cancer, we pride ourselves on supporting our local hospital and making a difference to patients who come from a 70 mile radius. We have already helped fund over £1 million worth of vital equipment and we launched our £1 Million Appeal to raise more money and provide services that go beyond the means of the NHS. This partnership with Bullring allows us to get our message out to hundreds of thousands of people every week many of whom, I am sure, have been touched by this terrible disease. I really want to make the most out of this opportunity and not only raise awareness of Breast Cancer but also smash our target,” says Veronica, founder of the charity.

Ladies Fighting Breast Cancer launched its £1 Million Appeal in October 2011 with the aim of funding a new patients’ lounge, not-for-profit hair salon for cancer patients, beauty treatments, mastectomy room and diagnostic suite on site when the Breast Unit moves to its new location at the Queen Elizabeth Hospital next year. The money raised will also help fund a second mobile mammogram trailer, helping to take medical services out to the community.

Lord Digby Jones, Patron of the charity, launched the Appeal:

“The charity partnership between Bullring and Ladies Fighting Breast Cancer is amazing! So many women (and note a few men…..a little known but important fact) in Birmingham will benefit directly from this. Breast Cancer MUST and WILL be defeated, but only by initiatives such as this raising long-term funds. As the Patrons of LFBC we thank Bullring from the bottom of our hearts. The opportunities this partnership presents are so many; the profile it provides is huge. Another sign of Birmingham coming together to “do it for Brum”… thank you!”

The Bullring partnership will form a large part of exposure of fundraising efforts for the charity over the coming year, in addition to its own events. For more information on all events, visit and


For all press enquiries, contact EAST VILLAGE. or 07966 884 659 or 07766 504 621

Additional quote – Katie McPhilimey, Ladies Fighting Breast Cancer Patron:

“It is fantastic that Bullring has chosen to support the Ladies Fighting Breast Cancer £1 Million Appeal. We’ve worked for the past 14 years to build the profile of the charity and everything that it does, and this partnership will help us promote the cause to over 750,000 per week. With the end of the £1 Million Appeal in sight, the next 12 months are crucial for us as we want to ensure that we can reach our target and introduce these new services at the hospital. There was some tough competition and we appreciate how difficult the decision would have been for the Bullring team but we are so grateful that they are giving us this fantastic opportunity – and such amazing support over the year – to help us with the appeal.”

Notes to Editor:

  • 1 in 8 women in the UK will develop breast cancer in their lifetime. Of adults aged between 25-49, breast cancer accounts for 45% of all female cancers.
  • Ladies Fighting Breast Cancer was established in 2000 by a group of local volunteers from the Birmingham area with the aim to raise funds and awareness of the disease. All money raised by the charity goes directly to the Queen Elizabeth Birmingham Cancer Unit. For the past 13 years, over £1million was raised for medical equipment, and this new £1 Million Appeal will help to introduce ‘soft services’ that go beyond the means of the NHS.
  • Run by volunteers, Ladies Fighting Breast Cancer is the UK’s only regional charity for Breast Cancer. Its Patrons include Lord and Lady Digby Jones, Martin King (Signia Wealth), Katie McPhilimey (Live 24 Seven), Geoff Cousins (Geoff Cousins Associates) and Parm Rai (Henry Wong Harborne).
  • Based in a sponsored office at Birmingham’s Chamber of Commerce, the charity was recently nominated for ‘Excellence in Contributing to the Community’ at the Greater Birmingham Chambers of Commerce Awards Dinner. Veronica Kumeta was also awarded Most Inspirational Woman of the Year at last year’s West Midlands Women of the Year Awards, which comes following her Local Hero nomination at the 2011 Pride of Britain Awards.

Category: General News

A big ‘thank you’ to Arun Singh!

Posted By on 3rd March 2014

During a recent trip to the University of Wolverhampton Science Park for ‘Doing Things Differently’, an event with our Patron Lord Digby Jones, we were delighted to receive a surprise donation.

Arun Singh, a Compliance Support Assistant at the University, presented us with a cheque for £1,500 after shaving his head to raise money for our £1 Million Appeal. Arun had met Veronica when she visited the campus last year and was inspired by her and the charity, so decided to shave what was a very healthy head of hair to help raise money.

This is a fantastic act from a wonderful person and we’re delighted the Ladies Fighting Breast Cancer and the £1 Million Appeal touched Arun in such a way.

If you’d like to raise money towards the appeal – get in touch!!

Category: General News
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A new TV for the QE’s Breast Unit

Posted By on 25th February 2014

For the past 14 years, we have been working with the Breast Unit at the Queen Elizabeth Hospital Birmingham to change the lives of patients and staff. In this time, we have funded over £1million worth of new equipment and we’re now raising a further £1million to introduce services that go beyond the means of the NHS.

The £1 Million Appeal will fund a new patients’ lounge, hair salon, beauty treatments, bra and wig fitting, and diagnostic suite when the Breast Unit moves to a new location within the hospital campus next June. In the meantime, we’re keen to work with local partners to continue making small changes at the hospital.

On a recent visit to the hospital, Veronica noticed that everyone sitting in the waiting room was there in silence, despite a TV on the wall. After speaking to one of the nurses it transpired that the TV was broken and had been for several years. Keen to do something about it, Veronica mentioned it to the team at  Quilter Cheviot’s Birmingham office, who have become supporters of the charity.

We are delighted to announce that staff from Quilter Cheviot – including David Jupp, Executive Director, and Terry Michael, Investment Manager -donated a new flat screen TV to the charity for use in the Breast Unit waiting area. The TV is up and running, and we’ve already had word from the nurses that the TV has made a massive difference; helping to distract people from potentially the most important news of their life.

A big ‘thank you’ to the team at Quilter Cheviot’s Birmingham office!

Category: General News
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LFBC is going to this year’s London Marathon

Posted By on 14th January 2014

Anthony LevellWe are delighted to announce that LFBC will be heading to this year’s London Marathon, thanks to Anthony Levell who will be running on behalf of our £1 Million Appeal.

Anthony is going to have his work cut out for him as the gruelling Virgin Money London Marathon route is 26.2 miles long but he’ll be helped along by thousands of spectators and his 35k+ fellow runners.

Anthony first came to us via a friend of the charity, Jackie Cummins, after he put a call out to local charities with a space for the event.

This isn’t the first time he has raised money for charity – he’s got a great CV full of fundraising for fantastic causes.

10 years ago his wife was diagnosed with Hodgkins but after two years’ treatment, in 2010 she was given her ‘six years clear’. After supporting her through this, Anthony was keen to raise money for charity whilst pushing himself to the limit. With this motivation he convinced his “equally unfit” (in Anthony’s own words) friend to cycle around all the Premiership Football grounds in the country. ‘2 Fat Blokes on their Bikes’ saw the duo undergo five months’ training followed by the 720 mile bike ride around the country. They raised £15,000 for Edwards Trust and Geoff Thomas Foundation – Leukemia & Lymphoma Research.

This gave Anthony the fundraising bug and, since then, he has gone on to complete the The Great North Swim, Three Peaks and a Triathlon. He also organised a business charity event last year at Drayton Manor.

We’re delighted that Anthony has chosen to run for Ladies Fighting Breast Cancer and we’ll be supporting him along the way. Although perhaps not putting on our running shoes.

Anthony’s JustGiving Page will be up soon and we’ll post links to it so please dig deep and support him!

AL head shotAL 2 Fat Blokes on Bikes

Category: General News, Uncategorised

Veronica Kumeta wins Most Inspirational Woman of the Year

Posted By on 3rd December 2013


Last week saw the West Midlands Woman of the Year Awards 2013; a glitzy ceremony celebrating successful and dedicated women in the region.

Our Founder, Veronica Kumeta, was up for two awards; Outstanding Contribution to Social Change and Most Inspirational Woman of the Year.

The Ladies Fighting Breast Cancer team attended the event in force and we are delighted to announce that Veronica picked up Most Inspirational Woman of the Year, for her work with the charity and Queen Elizabeth Hospital for the past 13 years.

This was a much-deserved award and, as the charity, it will help raise our profile and hopefully achieve our £1million target.

The West Midlands Woman of the Year Awards 2013 took place on Thursday 28 November at Hotel La Tour in central Birmingham. Hosted by City&Style Magazine, the annual awards were created to celebrate some of the regions most talented and successful women. Other winners included Georgina Moseley (HelpHarryHelpOthers), who won Woman of the Year; Lynsey Le Keux (Le Keux Vintage) who won Entrepreneur of the Year; Emma Iannarilli (Fashion Mommy) who won Blogger of the Year; and Daniella Genas (Aspire4U CIC) who won Outstanding Contribution to Social Change.

Category: General News

Veronica Kumeta nominated for two regional awards

Posted By on 5th November 2013

Veronica Kumeta, Chair of Ladies Fighting Breast Cancer
We are celebrating today, after finding out that our Co-Founder and Chairman, Veronica Kumeta, has been nominated for two top regional awards.

The West Midlands Women of the Year Awards are taking place at Hotel La Tour on Thursday 28 November and will celebrate the region’s most talented and successful women. The event is all about celebrating and recognising women that are making a difference to the region, breaking boundaries within their field and contributing to the area’s economic well-being.

Veronica has been nominated for two awards; ‘Most Inspirational Woman of the Year’ and ‘Outstanding Contribution to Social Change’.

After leading Ladies Fighting Breast Cancer for the past 13 years, we’re all delighted that her efforts have been recognised once again; having previously been shortlisted for Pride of Britain Local Hero in 2011.

Tickets are due to go on sale this week – follow @CityandStyle on Twitter to find out when they’re on sale. We’ll be there on the night to support Veronica and we’d love to see some of our LFBC supporters there too!

Category: General News

Sold out success with Got 2 Sing

Posted By on 1st November 2013

Hear The People Sing
As part of Breast Cancer Awareness Month, we teamed up with Got 2 Sing to host a concert at Birmingham’s prestigious Symphony Hall. The sold out ‘Hear The People Sing’ saw 2,000 people in attendance, helping to raise money for our £1 Million Appeal.

Got 2 Sing is a group of people that simply love to sing; with uplifting toe-tapping songs to modern pop, they’re a fantastic group of singers that helped us to raise the roof of the Symphony Hall. As Young Proms celebrated their 10th Anniversary year, 350 Got 2 Sing choir members came together to sing songs from shows including Les Miserables, Oliver, West Side Story, Wicked and Sound of Music, alongside popular classics including The Pearl Fishers Duet, Gondolieri and Flower Duet.Choirs from Bewdley, Stourbridge, Wolverhampton, Worcester, Hereford & Ludlow were joined on stage by Wyre Forest performers Russell Painter and Sara Weaver, baritone David Stout and sopranos Cath Fish and Beth Hippard. A flag-waving audience participation proms finale rounded off the memorable evening.

The evening was hosted by ITV veteran Bob Warman and he was also joined by our Patron Lord Digby Jones, who explained the importance of Ladies Fighting Breast Cancer and the £1 Million Appeal.

After the concert, we also hosted a dinner at the ICC and the celebrations continued.

It was a truly fantastic evening and we raised £50,000 so a massive ‘thank you’ to everyone that was part of Hear The People Sing, particularly the dedicated and passionate Got 2 Sing members.

Category: General News

Over £1k raised by our Half Marathon runners

Posted By on 27th October 2013

Half Marathon RunnersOn 19 October, eight very brave people joined 20,000 very brave people to take part in the Bupa Great Birmingham Run.

The Ladies Fighting Breast Cancer team isn’t a group of people that you’ll see getting up at the crack of dawn to go for a run so we really do appreciate the dedication it took to complete the 13.1 mile course.

Thank you to the fantastic people that ran for us and raised over £1,000 towards our £1 Million Appeal:

Melita Brown and Hannah Westwood, SGH Martineau LLP

Derek McDonagh, GM at the Burlington Hotel, and his wife Clara

Inderpal Singh, Mills & Reeve

Malcolm Peebles, Gateley

Paul Worsnop, Anthony Collins Solicitors

Andy Humphries, Shakespeares

As well as raising a fantastic amount of money for us, we were also very lucky to appear on Channel 5 as part of their live coverage of the event. They interviewed Veronica, as well as some runners, and promoted our ‘Hear The People Sing’ event, which took place later that evening.

Thank you to our runners… you were great! If you’re taking part in a charity race, we’d love you to run for Ladies Fighting Breast Cancer so get in touch.

Category: General News

Pet dog saves owner’s life

Posted By on 29th August 2013

A mother of two has told how her dog alerted her to her cancer by head-butting her in the spot where a tumour was growing.

Fiona Cole went to her doctor only after cocker spaniel Daisy had been pestering her for weeks, sniffing and nuzzling her breast.

Fiona, 41, said: “Daisy is my guardian angel. I have no doubt I owe her my life. Somehow she knew I had cancer even before I did.”

Fiona, a holistic therapist and mother to May, 15, and Eleanor, 13, said: “She started acting strangely, sniffing and nudging with her nose the underside of my left breast.

“I ignored her for three weeks. Then one night when I was sat on the sofa she jumped up and head-butted it. I remember saying: “Ow, Daisy, be careful!” but she wouldn’t stop. It was only when I checked the next morning as I thought Daisy had given me a bruise, then my husband Conrad and I realised to our horror there was a gobstopper-sized lump.”

Fiona, from Quinton, West Mids, was sent by her GP to Queen Elizabeth Hospital in Birmingham for tests last August.

Two days later she was diagnosed with an aggressive HER2-positive breast cancer which had spread to her lymph nodes. She was told it had been caught it in the nick of time.

Fiona had chemotherapy followed by surgery and radiotherapy to remove the tumour. She also took part in a revolutionary “breath-holding technology” trial, a UK first. Dr Michael Parkes, the physiologist who developed the technique, said: “It takes around two minutes to deliver a dose of radiotherapy.

“Most people can only hold their breath for about 20 seconds, which means doctors are trying to treat a moving target. To guarantee hitting the target tumour, a margin of healthy tissue is also ­affected.”

For the clinical trial Fiona used a ventilator which boosts oxygen levels and reduces carbon dioxide, a technique which enables a patient to hold their breath safely for up to six minutes.

Nearly 50,000 people are diagnosed with breast cancer each year in the UK and just under 12,000 die, according to Cancer Research. If you’d like to help patients like Fiona please click on the ‘Donate’ button.

Category: General News
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Lord Digby Jones and FBE Support Ladies Fighting Breast Cancer – Monday 10th June 2013

Posted By on 30th May 2013

Birmingham branch of FBE, (Forum for the Built Environment) are pleased to welcome Lord Digby Jones to their Summer Lunch 2013 on Monday June 10th at Birmingham Council House. The event starts t 12.00noon and will provide an opportunity to network with like minded business people form across the Midlands. Tickets priced at £18.00 for FBE members and £35.00 for guests are available from

After a two course lunch, Lord Digby Jones will address the audience, followed by a question and answer session from the floor.

for more information please contact Cheryl Bradburne: or book direct on the FBE web site.

Category: Uncategorized

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